Narendra Damodardas Modi (born 17 September 1950) is an Indian politician serving as the 14th and current Prime Minister of India since 2014. He was the Chief Minister of Gujarat from 2001 to 2014 and is the Member of Parliament for Varanasi. Modi is a member of the Bharatiya Janata Party (BJP) and of the Rashtriya Swayamsevak Sangh (RSS), a Hindu nationalist volunteer organisation. He is the first prime minister outside of the Indian National Congress to win two consecutive terms with a full majority and the second to complete five years in office after Atal Bihari Vajpayee.
The top campaigns are around health and hygiene stemming from Covid-19 awareness Television actor and Instagram influencer Shruti Seth took to Instagram to promote Prime Minister Narendra Modi’s janata curfew and stay-at-home message in a video post.
The actor, who has over 380,000 followers, is seen cleaning her home using Dyson India vacuum cleaner, while promoting self quarantine and subtly plugging the brand by talking about keeping surroundings clean.
With ad productions and shoots on hold, brands have been pushed to work more with content creators and influencers as the engagement levels on social media are at their peak across platforms such as Facebook, Instagram, YouTube and TikTok.