The covid-19 pandemic is likely to sway the spending of urban Indian households as they continue buying essentials, pay more for at-home entertainment, invest in health-related services and shore up their savings, according to the findings of a survey by the Boston Consulting Group (BCG) conducted at the end of April and the first few days of May.
BCG conducted three rounds of the survey during different phases of India’s lockdown. It then compared findings with other markets.
BCG’s “Covid-19 Consumer Sentiment Research" covered 1,300 respondents across socio-economic classes A and B in metros and tier 1 and tier 2 cities.