Necessity is the mother of invention and there's no time like a crisis or a recession to force a business to look very frankly at its future strategy and consider where it's going to be when the storm has passed.
The pace at which the 'corona crisis' has hit has required many businesses to be very nimble in their response at a time when the mantra 'innovate or die' has never been more relevant.
Plenty of Irish SMEs - as well as companies that are not so small - have stepped up to the challenge and are diversifying their offering to cater for new consumer demands, or have completely refocused their enterprise in order to survive.