HOW VIABLE IS MENSWEAR?Devangi Parekh, creative director of Aza Fashions, says that though they offer an expansive selection of designer occasionwear for men (online and at their Bandra store in Mumbai), it has always been a smaller segment than women’s apparel in terms of sales for this brand. “Menswear is the largest segment of the Indian apparel market and it is growing.
However, this is concentrated more around workwear and Western formals rather than Indian occasionwear. This is reflected in the fact that we see more Indian designers focus on womenswear and it does still make sense for us too to focus more on womenswear," she says.