NEW DELHI : World Wildlife Federation (WWF) India along with ad agency McCann Worldgroup India has created a digital campaign highlighting the impact of lockdown on the pollution levels.
Since the coronavirus outbreak led to global lockdowns, millions shared social media posts on #Natureishealing as pollution levels dropped and wildlife started claiming public spaces.
The campaign brings together heart-warming videos of animals taking over the public spaces across the country as well as globally.
The 50-second long film opens with images of people locked in their houses as a part of the ongoing lockdown. The film shows real life video footage of monkeys, peacock, sheeps and scores of pink flamingos taking over the wetlands of Navi Mumbai.