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Let's coexist says WWF India in new coronavirus campaign

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www.livemint.com

NEW DELHI : World Wildlife Federation (WWF) India along with ad agency McCann Worldgroup India has created a digital campaign highlighting the impact of lockdown on the pollution levels.

Since the coronavirus outbreak led to global lockdowns, millions shared social media posts on #Natureishealing as pollution levels dropped and wildlife started claiming public spaces.

The campaign brings together heart-warming videos of animals taking over the public spaces across the country as well as globally.

The 50-second long film opens with images of people locked in their houses as a part of the ongoing lockdown. The film shows real life video footage of monkeys, peacock, sheeps and scores of pink flamingos taking over the wetlands of Navi Mumbai.

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