Bengaluru: In a huge relief for e-commerce firms, the Ministry of Home Affairs (MHA) has allowed delivery of non-essential products in red zones as well.
The relaxation is part of the new guidelines issued by the ministry for Lockdown 4.0 on Sunday. Essential activities have also been allowed in containment zones.
After nearly two months of staggered operations, beginning with the first lockdown on 25 March, e-commerce firms may finally resume full operations with the government lifting most of the restrictions for online delivery firms.
Until the third lockdown, e-commerce firms could only deliver essentials such as groceries, which is a small part of the business of most large e-commerce firms such as Amazon and Flipkart.