₹100 crore turnover next year," he said, adding that there has been a rise in demand for his products in the past four months.
Kapiva offers a range of herbal juices, powders and candies, gourmet honey and nutritional shakes. On the cards is a multigrain Kapiva breakfast, details of which Sharma is reluctant to share.“Ayurveda is more preventive than curative.
It is a lifestyle solution. We wanted to offer a modern take on ayurveda that resonates with the consumers," Sharma said.Initially thought to be a metro-centric brand with its slightly premium pricing, online demand for Kapiva now comes from tier-2 and tier-3 cities. “In the last five years, customers have become proactive about health.