SEATTLE - Starbucks lovers may soon see less of an iconic symbol: the white Starbucks paper cup.The Seattle-based coffee chained announced it will phase out its single-use cups bearing the company's logo and other plastics in an effort to reduce landfill waste.
While the products may not go away completely, the company plans to make them less attractive and promote reusable mugs. "We set a bold aspiration to become a resource positive company – to store more carbon than we emit, to eliminate waste and to conserve and replenish more freshwater than we use," Michael Kobori, Starbucks chief sustainability officer, said on the company’s website. "This aspiration included setting ambitious 2030 targets to cut our carbon, water, and waste footprints in half."RELATED: Trash is piling up on NYC streets, lawmakers sayThe company’s goal is to provide reusable cups by 2025.
By the end of 2023, customers will be able to use their own reusable cups in U.S. and Canada. The company is looking into multiple ways to implement reusable cups, testing out different programs in different countries.A "Borrow a Cup" kiosk. (Credit: Starbucks) The "Borrow a Cup" method allows customers to drink their coffee and return the cup to a designated Starbucks where it will be professionally cleaned and used by other customers.
Starbucks said it has previously tested this method in Seattle and is currently testing this method in Japan, Singapore and London.Another method eliminates single-use cups entirely in favor of reusables, personal cups or for-here-ware.