NEW DELHI : As states begin to lift restrictions, travel and tourism players have started collaborating with social media influencers to woo prospective clients.
From private companies such as Airbnb, Indigo and Novotel Hotels to state tourism board of Madhya Pradesh, have been running campaigns featuring popular celebrities and social media influencers across Instagram, Facebook and YouTube.These campaigns focus on safety measures in a bid to ally myths around risks of travel during the covid-19 pandemic, while promoting staycations and taking road trips to nearby destinations.“Travel companies are fighting for survival and these campaigns are aimed at boosting confidence and inspire people to travel if not immediately then at least couple.