When circumstances seem pitted against you, you can either laugh or cry. Here’s how I learned that laughing can really pay off.I was shooting a global tech giant’s launch video to introduce a new, cutting-edge wireless router.
The router had a cool design, sleek packaging, and the client’s product developer even looked stylish and had an engaging voice.
We had all the elements to make a catchy video. Or so we thought.One thing we hadn’t accounted for was the router’s super-long, tongue-twisting, technical name.
During the video shoot, the product guy kept stumbling over the name of his device. He got more and more frustrated as he bungled the name, slapped his forehead, then laughed at his own futility.
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