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TV viewership loses pace, smartphone usage stable in lockdown 3.0

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NEW DELHI: The growth in India's television viewership has slowed down and smartphone usage has stabilised in the seventh week of the lockdown that has mandated people to stay at home.

TV viewership grew 29% in the seventh week, compared with the pre-covid period, the third weekly consecutive drop after achieving 31% in week six and 40% in the fifth.

The overall reach and average time spent has also dropped by 1% as compared to last week. Currently, 46% of all viewers watch television seven days of the week.

However, prime-time and non-prime time slots have fallen by 1% and 4%, respectively, against in week six of the disruption. The findings are part of the seventh report by television viewership monitoring agency BARC (Broadcast Audience

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COVID-19
United States
United States
Cases: 46 252 513
Deaths: 750 423
Recovered: 0
India
India
Cases: 34 321 025
Deaths: 459 652
Recovered: 0
Brazil
Brazil
Cases: 21 835 785
Deaths: 608 235
Recovered: 0
United Kingdom
United Kingdom
Cases: 9 215 683
Deaths: 141 607
Recovered: 0
Russia
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Cases: 8 494 589
Deaths: 237 619
Recovered: 0
Detail statistic
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