₹1,320 crore over the next three years.As nationalist sentiments soar in India, on-air advertising worth ₹500 crore by multiple Chinese brands could also face the heat.Under a five-year title sponsorship that began in 2018, Vivo has been paying ₹440 crore annually to the Board of Control for Cricket in India (BCCI).
Separately, it also spends heavily on television advertising and dealer engagements and offers, estimated to be around ₹150 crore during the two-month event.