“New beginnings are often disguised as painful endings.” ~Lao Tzu During the Great Recession I lost my business.
And I was devastated. My business partner and I built the company from an idea we were kicking around over wine into a thriving brand strategy agency.
We had twenty employees. We had a cool studio office. We were winning creative awards competing against agencies many, many times our size.
And then—slowly at first and then so, so fast—it was over. I remember when I called time of death. We had yet another client come in and say they couldn’t pay us anymore.
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