BENGALURU: E-commerce major Amazon has forayed into food delivery segment in India to diversify its business, much like food tech unicorns Swiggy and Zomato explore other revenue models.
Amazon India has chosen Bengaluru to start its food delivery pilot, and is currently delivering to four pin codes in the city.
It is not clear if the firm will expand this service beyond Bengaluru anytime soon. “Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials.
This is particularly relevant in present times as they stay home safe. We also recognize that local businesses need all the help they can get.