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Amway India to focus more on immunity-boosting, nutrition products

city New Delhi India hospital doctor prevention Coronavirus focus products
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NEW DELHI : With increased demand for immunity and nutrition products during the coronavirus lockdown, direct selling major Amway is gearing up for enhanced focus on the category and expecting up to 65% of its total business to come from it going forward, a top company official said.

The company, which is taking a look at its "portfolio in a big way" in India as part of planned global investments, is studying how to readjust the portfolio more towards immunity and nutrition here in the country.

Amway India also expects its business to come back to at least 80-90% of pre-lockdown levels by July. During the lockdown, a consumer trend has been observed with demand moving towards immunity and nutrition products, Amway India CEO Anshu Budhraja

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