Controversial Sports Direct founder Mike Ashley has apologised for "ill-judged and poorly timed" emails to Government in the face of the coronavirus pandemic.
And the under-fire Newcastle owner has also said sorry for poor communications to employees and the public, as the growing crisis continues to wreak havoc all over the globe.
In an open letter, the majority owner of Frasers Group revealed he has offered the company's "entire fleet of lorries" to the NHS to help deliver medical supplies and equipment.
It comes after the businessman faced fierce criticism from MPs after he tried to claim Sports Direct was an essential operator for keeping the nation fit, before performing a U-turn to close his stores.