BENGALURU: The Karnataka State Mango Board and Marketing Corporation on Tuesday signed a memorandum of understanding with e-commerce firm Flipkart to sell mangoes on its platform.
With this partnership, Flipkart has forayed into selling farm produce after its collaboration with other retailers and fast-moving consumer goods companies to deliver essential items during the lockdown period.
The latest tie-up is part of Karnataka government’s efforts to enable farmers to sell their produce online as the covid-19 induced lockdown has hit sales and their earnings.
Deccan Herald first reported this story on Tuesday. “The State Mango Board offers significant capabilities and a distinctive business model by acting as a nodal agency bringing Farmer