food remains high in the second year of the pandemic. Health through food is becoming a little less negotiable in the minds of the consumers, Piyush Patnaik, managing director, Cargill oil business in India said.
Consumers are looking for more health and wellness quotient in their baseline staples. Secondly, within the micro-indulgence space as well as the home-baking trend—where consumers use specialized ingredients such as fats and baking powder—demand has grown on the back of consumers experimenting with cooking more dishes at home, he said. “Over the last few quarters, we have relaunched our NatureFresh Acti-Heart and we have also doubled our footprint on our Gemini Rice Bran business.