Usa Los Angeles Brazil covid-19 pandemic doctor Usa Los Angeles Brazil

Global brands change advertising to encourage social distancing in response to COVID-19

Reading now: 808
www.fox29.com

LOS ANGELES - As the COVID-19 pandemic continues to redefine how Americans purchase food and goods, many recognizable brands are reimagining their advertising campaigns and tactics. McDonald’s McDonald’s was one of the first globally-recognized franchises that took its iconic golden arches logo back to the drawing board in the wake of COVID-19.

Last week, McDonald’s Brazil unveiled an image where the golden arches had been split in two in an act of solidarity with those who are practicing social distancing measures.

Much of the feedback for the separated arches campaign, however, was negative, with several Twitter users criticizing the McDonald’s campaign for simply trying to win advertising awards.

Read more on fox29.com
The website covid-19.rehab is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA