LOS ANGELES - As the COVID-19 pandemic continues to redefine how Americans purchase food and goods, many recognizable brands are reimagining their advertising campaigns and tactics. McDonald’s McDonald’s was one of the first globally-recognized franchises that took its iconic golden arches logo back to the drawing board in the wake of COVID-19.
Last week, McDonald’s Brazil unveiled an image where the golden arches had been split in two in an act of solidarity with those who are practicing social distancing measures.
Much of the feedback for the separated arches campaign, however, was negative, with several Twitter users criticizing the McDonald’s campaign for simply trying to win advertising awards.