Latin star J Balvin has apologised for appearing to promote face masks as new merchandise. To celebrate the release of his sixth solo album Colores on Friday, the singer released a brand-new collection of merchandise on his website for 24-hours only over the weekend, with fans being able to buy baseball caps, bucket hats, and T-shirts in a range of colours.
However, to promote the line, a representative posted an image of a black face mask bearing J Balvin’s logo, a yellow smiley face with a lightning bolt for eyes, alongside the word “buy now”.
In the tweet, they wrote, “#Colores merch. Available for 24 hours only!” and added a link to the website. The tweet was swiftly deleted, but not before social media users took screengrabs of