NEW DELHI: Closure of malls and unavailability of ration delivery prompted consumers to look for pharmacy and kirana stores in their geographical locations with 'near me' searches, leading to a sharp uptick during January-March, showed a Google India report, 'What is India searching for: Insights for Brands'.
Queries such as pharmacy near me, at 58%, grocery delivery near me (550%), ration dukaan (300%), and vet doctor near me (60%) have increasingly become common on Google.
The report gives five key consumer trends that emerged in the first quarter of the calendar year 2020. One of the key findings highlights that even in the wake of covid-19 outbreak, consumers looked for 'the best' of whatever they needed and business that could help