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Upper class modern millennials are the 'weaned on Maggi' generation, who grew up to become the Swiggy generation, even ordering in their Maggi Continuing on the theme of how Indian consumption will change after covid-19 and the lockdown, today’s column looks at urban upper class food consumption.

I had said in my earlier column that consumer attitudes and behaviour will not change much except for income-driven economizing, though additional new opportunities were presenting themselves if only suppliers were ready to tap into them.

Upper class modern millennials are the “weaned on Maggi" generation, who grew up to become the Swiggy generation, even ordering in their Maggi.

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