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Swiping Right on Love (and Revenue): A Deep Dive into Tinder

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curiousmindmagazine.com

As much as dating has been play out with love and relationships being facilitated by technology Tinder stands out as the king in online dating.

It was launched in 2012 and it is one of the most popular dating applications that have influenced the way billions of people around the world date. The Effectiveness of Tinder in Consumer Relations Loved it or not, Tinder has substantially shifted the way people date.

It has: Removed the Stigma: Even the use of online dating was confined to the fringes and people who used dating apps were generally labeled as pariah’s.

Tinder was able to erode these barriers making online dating ling more acceptable to the society. Increased Accessibility: Tinder’s simple design and availability have enshrined people into choosing their possible dates or hook ups conveniently. Empowered Users: Tinder has democratic the control of love life into the hands of the users through the provision of large database of people to chose from.

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