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29.04 - 09:03
Time spent listening to radio jumps significantly during lockdown: Study
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The time spent listening to radio has shown a significant increase during the lockdown, according to a study done in top six metros of the country.
The time that people spent listening to radio has increased by 23% to 2.36 hours every day during the lockdown, second only to television, says the study commissioned by Association of Radio Operators for India.
According to the study done by AZ Research PPL, 82% people have been tuning in to radio during the lockdown, with FM channels emerging as the second most credible source of information for the masses. "Radio has a credibility score of 6.27, second only to the internet which is at 6.44 and TV at 5.74", says the study which was done in Mumbai, Delhi, Bangalore, Kolkata, Pune and
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