TV Guide, which is owned by the ViacomCBS corporation, will be participating in Blackout Tuesday. Music executives Jamila Thomas and Brianna Agyemang spearheaded the initiative using the hashtag #TheShowMustBePaused, which initially began as a call for music industry brands to shut down on Tuesday, June 2 in solidarity with the worldwide protests against police brutality following the deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and more Black citizens. "#TheShowMustBePaused is an initiative created by two Black women in music in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard.