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Would you pay to save this creature? Fake beasties reveal why some animals get conservation bucks
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Donors were more likely to pay to conserve this large and colorful imaginary beast, compared with its less vibrant cousins. By Amanda HeidtThe critter above isn’t real—no doubt disappointing Dr.
Seuss fans everywhere. But it is the winner of a new competition, which used drawings of imaginary animals to deduce which real ones have the power to bring in the big conservation bucks.
The upshot: Although it doesn’t hurt to be cute, it’s not the only thing that matters.Researchers already know people tend to support animals they find adorable.
That’s why it’s easier to raise money to save pandas than bats. But no one knows exactly which features—both the physical and the nonphysical kind—motivate donors.“Donations are really key to a lot of
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