Slowly but surely the EU is trying to reshape the narrative on the coronavirus emergency. Today the European Commission pledged to mobilise €100 billion in soft loans to help companies hold on to workers as much as possible, so that when the health crisis subsides they won't find themselves bereft of the staff needed to get order books filled and products quickly out to market.
Every new initiative is now coded to emphasise the exit strategy. All the evidence suggests that once laid off workers start to become long-term unemployed, it becomes very hard to get them back into the labour market.
The EU is desperate for this to be a V-shaped crisis - a sudden economic shock followed by a sharp recovery. That imperative is informing the
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