Italy Britain city Rome hospital NHS donates Department Italy Britain city Rome

‘It was time to give back to the British what they have given to us': the Italian jeweller helping the NHS

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www.telegraph.co.uk

After supplying Italian hospitals with hand sanitiser and funding research in Rome, Bulgari turned its sights on helping Britain In the most testing of times, it is often the case that people reveal the very best in themselves.

Covid-19 has triggered an outpouring of generosity from the world’s most successful luxury brands. At times like these it is crucial for those with the means to lend a helping hand - and the luxury industry has done so quickly, effectively and on a global scale.

Perfume factories have pivoted to creating essential hand sanitiser, clothing ateliers to PPE equipment and new ICUs have been created from the ground up.

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