After supplying Italian hospitals with hand sanitiser and funding research in Rome, Bulgari turned its sights on helping Britain In the most testing of times, it is often the case that people reveal the very best in themselves.
Covid-19 has triggered an outpouring of generosity from the world’s most successful luxury brands. At times like these it is crucial for those with the means to lend a helping hand - and the luxury industry has done so quickly, effectively and on a global scale.
Perfume factories have pivoted to creating essential hand sanitiser, clothing ateliers to PPE equipment and new ICUs have been created from the ground up.
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