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Opinion | Staying ahead and winning in a disruptive time

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In the rapidly evolving coronavirus pandemic, modern retailers have been hit hard vis-à-vis footfall and revenue. While it’s still early to measure the impact of the pandemic on businesses, the earlier we can plan the better we will be primed to weather the storm.

Seeing beyond the panic and focusing on the cause of the impact is therefore crucial for retail businesses. Covid-19 has presented (and with limited warning) one of the most significant disruptions in modern times.

Managing the toll on human health and life remains priority, but the economic fallout cannot be ignored as it is supposed to have significant impact in the coming quarters.

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