BENGALURU: Paytm’s digital gaming arm, Paytm First Games, is looking to tap South Asian markets and has partnered with Alibaba-owned online marketplace Daraz to launch a new gaming app in Bangladesh - Daraz First Games.
Through a joint venture, both Daraz and Paytm First Games plan to take their digital gaming offerings to users in other South Asian countries including Nepal, Sri Lanka and Myanmar.
Launched in 2012, Daraz is an online shopping marketplace with 5 million consumers across the region. Paytm First Games was launched in January 2018 in India as a joint venture with AGTech Holdings Limited, a Chinese gaming and entertainment company.