In 2024, you’d be forgiven for thinking that physical shopping is a thing of the past. We’re constantly told about how stores are closing down and how shoppers prefer online options.
But is it worth questioning this theory?Absolutely. Some businesses have seen phenomenal results from committing to physical locations, so let’s take a look at why you shouldn’t discount brick-and-mortar stores despite living in an increasingly digital world.Consumers are becoming increasingly concerned with how their shopping habits impact the environment.
As a result, we’re starting to see older trends reemerge in recent times. For example, buying items from a charity shop or thrift store is common with younger age groups as they look to make more sustainable choices.This commitment to being more sustainable may have drastic implications for e-commerce as the delivery of their goods often involves pollution to the planet as well as extra packaging.
With that said, consumers may favour walking to their local store to make a purchase in future which could leave brands without a physical presence at a major disadvantage.