Manchester United might have to consider a change of approach when it comes to their next shirt sponsorship deal, according to an expert in the field of football finance.
United's seven-year deal with Chevrolet expires at the end of next season and no new partnership has yet been announced, despite links at the back end of 2019 that a record deal with Chinese firm Haier was close.
The coronavirus pandemic might now force United to reconsider plans, with the sponsorship market likely to be affected as a result of the economic downturn that will be a side effect of the COVID-19 outbreak.
United have historically signed long-term deals with shirt sponsors and Chevrolet is only the fifth company to adorn the front of club shirts since Sharp