Piers Morgan took aim at Prince Harry and Meghan Markle on Tuesday, before banning them from Good Morning Britain "for the foreseeable" - even dropping an expletive in the process.
The TV host was asked by co-host Susanna Reid to stop talking about them, after making a dig just moments after refusing to discuss them.
He then took the decision there and then, on-air, to declare GMB a Meghan and Harry free zone from now on. Without appearing to consult producers, Piers, who has had a long-running feud of sorts with the Duke and Duchess of Sussex, told viewers that he did not want to mention the pair any more as he celebrated the Queen's 94th birthday.