You might be a bit sceptical about skincare and health trends that originate from TikTok, but occasionally, a fad does emerge that ends up benefiting thousands of people who might have otherwise remained unaware of a specific product or health tip.Take sea moss for example.This trending algae is all over the video app right now, with 230k clips under the hashtag #seamoss.
It's also been endorsed by celebs like Bella Hadid and Kim Kardashian, who credit it as their 'secret' weapon for radiant skin and increased energy.
In fact, Bella is such a fan of the ingredient that she recently revealed she drinks a glass of it every morning. If you've never heard of sea moss before, don't worry, you're not alone.The trend seems to have appeared out of nowhere.
However, the ingredient itself isn't new at all. Vegans may be familiar with it due to its egg-like thickening properties. Going back even further, it was reportedly a staple food for Ireland's working class during the mid-1800s potato famine and was later introduced by Irish immigrants to other countries like Jamaica, where it became a fairly common addition to foods like ice cream and soups, reports the Mirror.