Good Morning Britain host Piers Morgan has been savaged by The Apprentice legend Lord Sugar for his infamous savage interviews with government ministers on the hit breakfast TV show.
Lord Sugar, who has long exchanged strong words with Piers via social media, has bluntly accused Susanna Reid's co-star of "trying to be a martyr to boost his own profile.
The no-nonsense business tycoon said: "Piers is trying to make a name for himself by accusing ministers of being lackadaisical. "He is absolutely exploiting this pandemic for his own gain.
He is trying to become a martyr. "Whatever the Government is trying to do, they are working their hardest. "They’re not deliberately not getting equipment to the NHS, there is a problem with the supply