Five years ago, the World Health Organization announced Covid-19 had become a pandemic - a moment when the world finally woke up to the unfolding disaster.
The WHO had already sounded its own highest alarm five weeks earlier. But that warning - which does not mention the "p" word - had gone unheeded.
At a news conference on 11 March 2020, head of the United Nations' health agency, Tedros Adhanom Ghebreyesus, finally said the worsening outbreak could be "characterised as a pandemic".
Only then did many countries grasp the severity of the situation and - way too late - jolt into action. The pandemic, the likes of which had not been seen in a century, killed millions, shredded economies and crippled health systems. SHOC room scene Dr Tedros had already rung the world's top alarm bell by declaring a Public Health Emergency of International Concern on 30 January, 2020.