Lord Sugar and Piers Morgan are anything but complimentary to each other, but the former's latest jab has turned things toxic.
Piers has been outspoken in his views on the coronavirus crisis and in his criticism of the government, with Lord Sugar taking it upon himself to slam Piers' Twitter rants and conduct during interviews.
A social media war has developed, with Lord Sugar recently branding Piers an "obnoxious t*sser", affirming that their friendship had crumbled.
Now Lord Sugar has taken it a step further, by retweeting an allegation that Piers of having over four and a half million "fake" followers - ones that are bots rather than real users, something Piers has denied.