Why do millions of people around the world rush to follow the same fashion trends even if they have to step out of their comfort zone or budget?
The answer lies deep in understanding consumer psychology. In 2026, fashion is no longer just about clothing or footwear. It’s a reflection of identity, a statement of values, and a response to rapid social and technological change.
As TikTok trends go viral overnight and sustainable fashion reshapes shopping behaviors, the connection between what we wear and why we wear it is becoming more stronger than ever.
This increasing connection between fashion and psychology offers rich ground for academic research for students. In this article, we’ll provide 11 research-worthy dissertation topic ideas on current fashion trends and consumer psychology to write a persuasive and winning dissertation. Key Takeaways Here’s what you’ll learn in this article: Fashion trends in 2026 reflect not just style, but deep psychological needs like identity, belonging, and emotional expression Consumer psychology explains why people follow trends even at the cost of comfort, budget, or sustainability.
Read more on curiousmindmagazine.com