LIVE WEBINAR WITH KIM & PENN HOLDERNESSRegister for this free webinar on Tuesday, October 1, and get an opportunity to ask your questions to Kim & Penn Holderness live.
Plus, get the replay link to share.I have a pretty cool job.A few years ago, I was sitting in an office at Velcro International.
They needed a creative ad that would persuade their customers to stop calling their product Velcro.Yes, you read that right.I learned the product they sell is actually called Hook and Loop, not Velcro.
If people kept calling their product Velcro, they could potentially lose their trademark. So they needed to reach millions of people with this habit-breaking message.After dropping this bombshell, the executives talked for another 15 minutes about legal ramifications, but I was ZONED out.